Digital marketing strategies have made great progress in business and industry for more than two decades. Almost all business people are now directing their business to the digital realm. It’s no wonder that many things can be done through smart devices such as online shopping, food ordering, ticket booking, and even digital insurance. But surprisingly, various business owners are in dilemma to find an easy way to identify and build result-driven strategies and execute them.
Many companies have started digital transformation without understanding that the main drivers of digital business are fundamentally different from traditional companies. They end up applying old marketing strategies and outdated principles to their digital program, which results in failure and unfulfilled business plans.
In today’s time, every mid-scale and large company or startup follows and builds advanced digital marketing strategy in corporation with the best digital marketing agency in India. Are you looking for the best digital marketing company in India that can help you drive huge sales or customer engagement? This article is for you here we will discuss the 12 things to consider while hiring a digital marketing agency in India.
1. Define Your Goals
This is one of the most important aspects that you need to keep into account. Do you want services for online sales, lead generation, website traffic, app marketing, brand awareness, or something else? Not only do you need to define the business objective, but you also have to work on Key Performance Indicators (KPIs) that will be used to judge success. The clearer your goals, the better the agency can provide result-oriented solutions.
In addition to the fact that you need to define the ultimate objective, yet you additionally need to ponder the Key Performance Indicators (KPIs) that will be utilized to pass judgment on progress.
2. Determine Your Budget
You should consider three things while developing your marketing budget- how much you can spend, what kind of return on investment is acceptable, and the goals you’re trying to achieve. You may not have a firm understanding of the cost of things. It’s more about return on investment than costs.
3. Think About How You Want To Work
Do you want to hand things over to a third party and have them handle everything, so you can focus on your core business? Do you want your digital marketing agency in India to be an extension of your marketing team? How long can you and your team afford to work with an agency? Would you rather work with a large agency that can provide a wide range of services or an agency that specializes in a specific type of marketing with deep expertise?
4. How Does The Digital Marketing Company You Are Hiring Manage Your Work?
Now that you have completed the first three steps, it is time to start searching for the best digital marketing company. By looking at their website, social media pages, and captions that they write for posts, you will get a rough idea of how an agency thinks by looking at their online presence and marketing materials. If there is a typo or bad design on their own platforms, you can rightly ask how you will approach your business. You can also learn what they value by their features.
5. Evaluate The Culture Of the Company Specialized In E-Marketing
It is important to look at the company’s culture and approach. You want to work with a team that invests time to truly understand your mission. Many companies will pull a generic marketing strategy off the shelf and apply it to many companies. Every business case is unique and deserves a unique solution.
6. Check Their Expertise
Before hiring an employee, you can check references. Do the same with any digital marketing agency you meet. Ask to look at case studies and get feedback on current and past clients to see if they deliver what they told you they did. If they exaggerate their results, they may also be exaggerating what they can do for you.
If you are looking for a specific type of digital marketing strategy, check out their work in this area. For example, if you want someone to manage your company’s social media accounts, take a look at what is being posted on the social pages of existing customers.
7. Look at Digital Marketing Services You Expect From Agency
Digital marketing is a broad term. It involves many things that are combined to make a company/business successful. If you are hiring an agency then you must look for digital marketing services that match your requirement. Some of them are as follow-
- Web Design– for landing page design, page speed optimization, etc.
- SEO (Search Engine Optimization) – to rank your website on various search engines such as Google, Yahoo, Bing, etc.
- SEM (Search Engine Optimization) – to rank your website and drive huge traffic through search-paid campaigns.
- PPC (Pay Per Click)– for Management Marketing.
- Social Media Marketing– to boost company or brand presence over various social media channels.
- Content Marketing– is a strong part of Digital marketing and it plays an important role in the success of any business, brand, or startup. Content marketing includes articles, blogs, and copywriting.
- Mobile Marketing– Promote your business, products, or brand on mobile apps.
- ASO (App Store Optimization) – To boost your app presence on Play Store and App Store and increase installs for your mobile app.
- Email Marketing– keeps your existing customers updated about your latest offers and services.
- Conversion Optimization– a process of converting customers in the least amount possible.
- WhatsApp Marketing – you can use this to grow your customer base.
8. Know Their Experience
Before hiring a digital marketing agency, it is very important to know how long they have been in this industry. Such countless companies, spend significant time in wide verities of domains like healthcare, education, eCommerce, etc., you really want to make an intensive pursuit to see whether they’ve had accomplishments in past projects in your industry. Since they work with you, they ought to have the option to meet your advertising needs.
9. Ask For Portfolio
It is very important to know the digital marketing works or projects they did in past. Any renowned digital marketing company will never hesitate to show off its hard work and potential clients. Through their portfolio or works, you can evaluate whether this agency is suitable for your work or not.
10. Ask Who Will Run Your Campaigns
How do you know if campaigns are running successfully by your digital partner? And who will build a campaign strategy and run it?
You should ask your agency who will actually run your campaigns and what experience they have. In larger agencies, your project or work may be assigned to employees having less experience. Are you OK with this?
Apart from that you should know the performance of your campaign and ask for reports to evaluate the performance of your work. All digital marketing agencies measure their success in many ways. Assuming you are working with an agency for SEO services, the growth of your website can be measured by your website traffic, keywords ranking, keyword authority, website authority, SERP ranking, etc.
11. Measure Their Passion
You want the people working on your marketing team to love what they do to deliver the best results. A combination of professionalism, experience, and passion always leads to excellent results.
12. Ask For Transparency In Everything
The cost of digital marketing can vary greatly depending on the scope of products and services. You (and your customers) want transparency in everything you do. You need a clear explanation of what you are getting, the results the agency will provide, and what you will pay in return. If the agency uses third-party companies to provide some services, ask them to explain their pricing models. For example, PPC (Pay Per Click) keywords on a search engine, or display ads, social media ads, ask them to explain the management fee they charge for the purchase.
Whether you are running a small business or large enterprises, having your presence on digital platforms will help you engage with more and more customers. And for this all you need to choose the best digital marketing agency who can drive more business for you and help you in branding. To help you choose the right agency, here we have discussed the 12 things to consider while hiring a Digital marketing company. In addition, the agency you hire should have expertise in Search Engine Marketing, App Marketing, On-page Optimization, Off-page SEO, etc.