Search Engine Optimization is a broad term in itself, which is hard to understand it completely. There are various algorithms in Google Search Engine that run in the background and deeply analyze each website or web page.
Google every year makes hundreds of changes to its search algorithms. While most changes are minor, they could affect your search ranking that you will not even know.
SEO in today’s time is essential for every business to make their presence in this digital world.
Let’s Understand The Importance Of SEO-
Suppose you are running an offline store of designer clothes, and undoubtedly you are getting huge revenue from it.
Now, looking at the success of offline store, you plan to make your presence in the global market and of course to make it possible, you will go with an impressive website or mobile application and hire a Website Development Company to work on it.
Now, after investing huge time and money, you have got an impressive eCommerce website for your Fashion Boutique and you are ready to sell your products to the global customers. Everything was pretty good so far.
But after a few days,your enthusiasm started dropping as you are not getting many customers that you want and this is the reason why many online businesses fail. Is not it?
Now here SEO comes into existence. SEO plays an important role in the success of online business.
By following SEO strategies and techniques, you can build an online presence in the global market and increase quality of user traffic and sales on a website or a webpage.
Now you are running your business SUCCESSFULLY.
Here in this article we will discuss top 8 SEO trends to rank your website in 2021. But before diving into it, let’s understand the most important question- what is SEO?
Search Engine Optimization (SEO) refers to the process of increasing website traffic or visitors by obtaining a high ranking in search results.
Staying on the top in the Google search results is a primary goal of every online business. Thus, various companies follow the SEO strategy and techniques to increase the website or webpage ranking in Google’s SERPs.
So, whether you are hiring best digital marketing agency in India, or doing it yourself, implementing the right SEO methods and techniques will surely bring your website or webpage on top in the Google search results.
According to HubSpot, 75% of searchers never moveto the second page of the search results- this is why it is so essential to rank on the first page of Google.
There are several strategies and techniques you can follow to rank higher on Google, but if you don’t get the basics right, your chances of ranking on page 1 of Google are minimal.
By following SEO best practices, you will be laying the groundwork for your site to increase its visibility in search. Once you have laid the groundwork, you can move on to more advanced keyword research and link building strategies.
Here are the 8 trends that you need to follow in 2021. Let’s get started.
- Align Your Content with Search Intent
- Write a Compelling Title Tag and Meta Description
- Optimize Your Images
- The Rise of Visual Search
- Video Continue to Surge
- Voice Search Optimization
- Increase Quality Backlinks
- Intent-focused Content Optimization is Required